Mumbai: Hindi GEC, The Q on Tuesday announced the appointment of Pankaj Rai as head of ad sales for North and East regions, effective immediately. He will be based out of the company's New Delhi office.

In his new role, Rai will be responsible for driving the advertising sales for the channel in the respective regions and report directly to CEO, Simran Hoon, said the company in a statement.

Rai is a seasoned media professional armed with over 15 years of expansive industry experience. Prior to joining The Q, he was associated with Zee Network, Mid-Day, and Shaadi Dot Com in various capacities. He has handled key accounts for linear TV channels including Zee TV, Zee Cinema, &TV among others. With hands-on media sales experience across TV, print, and digital, he has successfully contributed to top-level revenues. Rai also has a deep understanding of traditional and new media functioning.

Speaking on the appointment, Hoon said, “We are delighted to welcome Pankaj to The Q. This is one of our most-awaited and critical hires in ad sales for the North and East regions and we are confident of the value he will add to our growing portfolio of advertisers. Given his exceptionally strong relationships and business acumen with stakeholders in the market, we look forward to him bolstering our businesses to new heights.”

Talking about his new role, Rai shared, “I am delighted and grateful for this opportunity with The Q. The Q brings to the market an exciting proposition unlike any other channel in the GEC space. The channel has also seen tremendous growth within a short span and continues to gain popularity among viewers and advertisers which by itself speaks volumes. I am excited about this new innings and look forward to working closely with Simran and the team entire team as we steer towards the next wave of growth."