MUMBAI: Short-video platform VMate has launched the VMate corona anthem, a foot-tapping number based on the now-popular anti-corona slogan ‘Go Corona, Corona Go Go’.
The VMate corona anthem, however, is an extension of the viral mantra and spreads the right message related to the pandemic that has brought the world to its knees and resulted in the government enforcing an unprecedented 21-day countrywide lockdown. The anthem asserts that India would emerge as the winner in the ongoing war against the deadly virus. At the same time, it spreads all the right message related to the prevailing situation, advising people to wash their hands repeatedly and wear masks. The anthem further advocates ‘social distancing’ by urging all to make ‘Namaste’ – the Indian way of greeting each other – a trend.
Link - https://www.youtube.com/watch?v=W9E-AGW3-P0
The lyrics of the anthem, ‘India ki jeet, Corona ki haar, Go Corona, Corona Go Go…India se tu ab door ho’, which roughly translates to ‘India will triumph and Corona will lose in the war against the pandemic’. The song has been composed and sung by Advait Nemlekar, who has worked in popular Bollywood films like ‘Saand Ki Aankh’ and some blockbuster Gujarati movies, including ‘Gujjubhai the Great’. His latest association was with ‘Special Ops’ series that starred critically acclaimed actors Kay Kay Menon and Vinay Pathak. The VMate corona anthem’s video showcases performances by several creators on the app and has been choreographed by Hemanshu Patel.
The anthem is a manifestation of VMate’s commitment towards strengthening the fight against the pandemic, which has posed possibly the biggest challenge faced by mankind in the modern era. Earlier, the app had roped in doctors and medical professionals to ensure that only validated information reached the users. The step was also aimed at busting myths doing rounds on various social media platforms. Apart from this, VMate also launched a #21DaysChallenge, wherein creators were asked to take up a fresh challenge on each day of the lockdown. The idea behind the initiative was to keep users busy, engaged and entertained at homes in a creative manner during the lockdown.
This was followed by the launch of three innovative corona-related games on the short video app.
