Mumbai: The Singapore Tourism Board (STB) has joined hands with Voot Kids and Green Gold Animation to take Indian audiences on a virtual adventure in Singapore with the iconic Indian comic character, Chhota Bheem. Titled Chhota Bheem – Adventures in Singapore, the mini-series brings the destination closer to audiences in an innovative format and engages families and children across India in English, Hindi, and Tamil languages, starting 17 July.
The web series also marks the 11th anniversary of the much-loved personality Bheem. To commemorate this occasion, Chhota Bheem and friends celebrate his birthday in Singapore and embark on fun and exciting activities. Each episode takes the viewer through different experiences in Singapore, from action and adventure to shopping and food. The seven special stories feature the thrills and spills of a memorable trip, set in various locations across Singapore.
Speaking about the partnership, STB's regional director, India, Middle East & South Asia, GB Srithar, said, “For us, this project is all about putting happy smiles on the faces of children and families across India, under these stressful times. Chhota Bheem and friends are well-loved characters who bring much cheer, hope, and optimism to Indian audiences. STB is pleased to present the 7 episodes as our “Gift of Smiles” to the Indian audiences. We hope the episodes will entertain families and allow them to experience a slice of Singapore virtually, as they keep safe at home."
“As part of a vision to engage our Indian audiences creatively in the new COVID-19 environment, the STB has been harnessing technology to reimagine its content, products, and offerings. We have explored new partnerships and social engagements with many well-known brands. Many of these collaborations involved Indian talents and influencers working with Singaporean artistes, presenting their common passions to the Indian audiences virtually through engaging storytelling and showcasing of the destination. This creative partnership with Voot Kids and Green Gold is our first animation project and we are happy to offer this to the family audiences in India," he added.
Speaking on the collaboration, Voot Kids' content head Ashutosh Parekh, said, “At Voot Kids, our mainstay is to provide meaningful screen time pivoting around fun – learn and entertainment which is age-appropriate and 100 % safe. This is fueled by one of the largest content libraries in the genre that is truly multi-format spanning across top kids’ franchises from all over the world, making it truly a house full of toons. Made locally and loved globally, Chhota Bheem is one of the most-watched characters since the day we launched Voot Kids. This mini-series is packed with specially created “app-i-sodes” to add diversity to our content slate. As market leaders, we thrive on content curation and creation with the consumer at the centre of everything we do. This was the right time to bring delight to our young subscribers and their families who have enjoyed our app indoors, and now will magically be transported to Singapore with never seen before stories of Bheem, without leaving the safety of their home, exclusively on Voot Kids.”
“As a powerhouse platform for kids, we will continue to invest in bringing in more characters and tales that spark the imagination with a compelling story of young minds that are truly digital natives. We aim to engage our kids and family audience with an immersive and interactive experience and celebrating Bheem and team’s adventures in Singapore is a one of kind initiative in the kids’ digital space," he added.
Elaborating on the alliance, Green Gold Animation CEO Rajiv Chilaka said, “My biggest endeavour is to push the envelope with Chhota Bheem as an animated character that has millions of fans world over. New stories and new setting always add to Bheem adventurous streak and we are thrilled to partner with Singapore Tourism board to take it to the next level with Voot Kids as the exclusive home of the mini-series Chhota Bheem and friends – Adventures in Singapore.”
“STB allowed us to bring out our best animation capabilities and Voot Kids pushed the envelope for creative exploration and the sharp kid-centric insights for us to create stories that will make children chuckle. The best minds in the business worked on this project with a phenomenal vision in these unprecedented times and I am really excited about the final cut. Voot Kids is a pathbreaking platform to emerge as best in the business and rewritten content rules for kids digital platform and we are hopeful that its subscribers will enjoy this fascinating mini-series that stars every kid’s favourite toon Bheem set in every kid’s favourite destination – Singapore," he added.
In addition to the webisodes, young fans will also be treated with exciting and entertaining e-books and interactive games featuring their adventures, which will be available for download from the Voot Kids app.
