Mumbai: Video-on-demand service Voot Select is all set to enter the Kannada market with its maiden Kannada language series ‘Humble Politiciann Nograj’ releasing exclusively on the platform on 6 January 2022.
Produced by Applause Entertainment in association with Firstaction Studios and Danish Sait, ‘Humble Politiciann Nograj’ is written and directed by Saad Khan. Sait will be seen in the title role. The 10 episodic original is a satirical comedy based on the popular and critically acclaimed Kannada film with the same name.
The character Nograj enjoys a strong following in the Kannada market owing to its journey from being a voice on the radio to making it to the silver screen. By introducing it to the digital ecosystem Voot Select aims to ride on Nograj’s fandom to broaden its base and win over viewers from the region.
To ensure the widespread promotion of its first Kannada original Voot Select will leverage Viacom18’s television network presence with special integrations on Colors Kannada’s 'Nannamma Superstar' and on Colors Kannada Cinema’s Talk Show. In addition to local activations in the Karnataka market that will target consumers the series will also be promoted through social media activation and a robust influencer marketing programme.
Viacom 18 head – SVOD & international business Ferzad Palia said, “At Voot Select, we have been constantly growing our content offering. The release of our first Kannada original reinforces our commitment to cater to audiences across the country and serve them entertainment in a language of their choice. ‘Humble Politiciann Nograj’ is the first in a robust list of regional originals that will drop over 2022. Over the next 12 months, we will significantly dial-up our regional language roster, while we continue to strengthen our Hindi, international, sports & kids offering.”
‘Humble Politiciann Nograj’ is filled with unexpected twists and turns to depict the corrupt and chauvinistic Nograj’s journey from being an MLA to vying for the most prestigious post in Karnataka, that of the chief minister. Ace comedian Danish Sait will be seen as Nograj, a conceited and self-serving civil servant. The funny political potboiler will also star Prakash Belawadi, Vinay Chendoor, and Disha Madan in pivotal roles.
“The art of taking something serious and turning it around with a dash of humour is a difficult thing to do. We approached writing the script keeping in mind that if our jokes are funny on paper, it would mostly translate to the visuals as well. The different shades of ‘Humble Politiciann Nograj’ as a zany character shine through his eccentricity. Danish is a thinking actor and embodies Nograj with ease and comic finesse. Also, the genre of our show touches on political satire, and since all our characters are fictitiously funny, we are confident that it will leave our audiences entertained,” stated director Saad Khan.
