Mumbai :  ZEE5 India, India's second largest OTT platform known for its muscle in multi-lingual content, today announced the appointment of Taranjeet Singh as the Chief Revenue Officer & Business Head – New Projects for the platform.

Commenting on the new appointment,Tarun Katial,CEO, ZEE5 India said, “The consumption patterns of the Indian audience are rapidly evolving. Taranjeet’s extensive experience in the media sectoracross print, television and digital will hold us in good stead in the times to come. His robust track record and insights will go a long way in advancing ZEE5 India’s focus to achieve new milestones.”

Speaking about his role, Taranjeet Singh, Chief Revenue Officer& Business Head – New Projects, ZEE5 Indiacommented, “Engaging with the content consumer has been an exciting journey for me. The OTT space is definitely booming and working with a brand like ZEE5 from the ZEE Group, a media powerhouse is indeed an honor. Within months of launch, the brand is already No. 2 in the OTT space and I am looking forward to joining the team to take it to newer heights.”

Singh comes with extensive experience in the media and entertainment space. Prior to joining ZEE5, he was leading business for the Indian operations of Twitter. He brings with him a rich body of experience across strategy, revenue management, people relations, data analytics, forecasting and has worked with some of the leaders in the M&E space including BBC Worldwide, Outlook Publishing, The Pioneer and so on.

With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.