MUMBAI: Remember the days when our phones buzzed incessantly with spam calls, and we wished for a magic wand to make them disappear? It felt like a far-off dream, especially during those pandemic days when AI was making life easier in ways we never imagined. Fast forward to today, and the digital universe is buzzing with AI tools for every conceivable purpose—yet the menace of spam calls persisted, poking its nose into our daily peace.

But then, Airtel stepped in, promising us relief with its AI-driven spam-blocking innovation. The big question was: would it truly work, or would it just be another tech gimmick? Well, the results are in, and they’re nothing short of astonishing, albeit with a sprinkle of curiosity.

In just 75 days, Airtel’s AI flagged a jaw-dropping eight billion spam calls and 800 million spam SMS messages. Impressive, right? But as we sift through the details, the big question looms: has Airtel really silenced the spam storm, or are there gaps to fill? Let’s dive into the numbers and see if this is the revolution we’ve been waiting for—or if we’re left wanting more.

Airtel’s sophisticated AI algorithm has been instrumental in identifying approximately 1 million spammers daily, alerting 252 million unique customers to suspicious activities. This initiative has led to a 12 per cent reduction in the number of customers answering spam calls, marking a significant step toward user security.

Key insights from Airtel’s spam report

●    Spam Sources: Over 35 per cent of spam calls originated from landlines, with Delhi leading as both the top spam call origin and recipient region. For SMS, Gujarat emerged as the top origin, targeting users in Mumbai, Chennai, and Gujarat.

●    Demographic Impact: Male customers accounted for 76 per cent of spam calls, with those aged 36–60 receiving 48 per cent of calls. Senior citizens were notably less targeted, at just 8 per cent.

●    Device Preferences: Phones priced between Rs 15,000 and Rs 20,000 were the most frequent recipients, comprising 22 per cent of spam calls.

●    Peak Hours: Spam activity peaked between noon and 3 PM, with a notable 40 per cent drop in volume on Sundays.

Airtel’s AI-driven system meticulously analyses diverse parameters to provide real-time detection, ensuring privacy and convenience for its users. This innovation solidifies Airtel’s position as India’s first network to deploy a comprehensive spam-blocking solution, delivering industry-leading security measures.

“We are committed to safeguarding our customers from the growing menace of spam. Our advanced AI system reflects our dedication to delivering superior experiences while prioritising user privacy,” an Airtel spokesperson said.

With this initiative, Airtel reaffirms its commitment to enhancing user trust and redefining industry standards. The solution not only curbs intrusive communications but also paves the way for a safer and more secure digital environment.