MUMBAI: The television industry was in a new golden age, said Warner Bros. Television Group president Bruce Rosenblum.

The best platform for launching a new show is broadcast television. "You want your comedies on CBS on Monday and your promos inside the highest-rated shows. The more we can draw people to broadcast TV the better it is for our studio business," said Rosenblum, while speaking at the television technology and trade event Nab in Las Vegas.

The TV business has never been better. "Revenue from international has improved dramatically. The domestic broadcast, cable and syndication businesses are at a high point and there are new buyers in the market like Netflix and Hulu that are boosting the value of their libraries and new productions," he said.

International markets are playing a key role in reducing deficits between the cost of producing shows and the licence fees paid by the networks. "Even in a global financial crisis, we have had five years of meaningful increases to the point where the revenue from international more than covers the production costs of our entire sales of 26 shows".

Rosenblum estimates that more than 85 per cent of Time Warner?s profitability comes from Turner, HBO and the studio?s TV Group. Warner Bros. gets roughly half of its profits from TV. "Anything we can do to preserve that ecosystem and keep the consumer in an authenticated environment helps us," he averred.

He also said that social media is playing a bigger role in marketing efforts. "I haven?t seen Facebook and Twitter having an impact yet on what gets selected. Where Facebook and Twitter can help is when you have shows that are on bubble. Several shows have gotten renewed because networks were aware of how much chatter was out there."

Mumbai: The Board of Governors of the Academy of Television Arts and Sciences in the US has elected Bruce Rosenblum as its new chairman and CEO. Rosenblum is elected for a two-year term beginning in January 2012.

Rosenblum currently serves as Warner Bros. Television Group President and oversees the worldwide distribution of all Warner Bros. Television Group programming to all current and emerging platforms. His mandate also includes developing new business models for the evolving television landscape.

Additionally, Rosenblum was an architect of the CBS joint venture forming The CW, which he continues to oversee on behalf of Warner Bros.

Additional officers elected include:

Vice chair: outgoing Treasurer and senior supervising producer of ‘The Talk‘ Kevin Hamburger

Second Vice Chair: Frank Scherma, current Governor Commercials Peer Group, current Creative Arts Awards Show Committee vice chair, president.