MUMBAI: The BJP's victory over AAP in Delhi can be examined through key marketing principles - product lifecycle, dis

Mumbai: Political advertising and marketing case studies might be a bit of a bore for many.

Mumbai: Advertising expenditure in the Asia Pacific is expected to grow by 5.9 per cent, with India being the fastest

MUMBAI: In an unprecedented move, English news channel Times Now on Saturday announced that it will suspend its cover

NEW DELHI: Social media has emerged as one of the most powerful tools in elections.

BENGALURU/MUMBAI: Runup to elections and election results announcements are big viewership drivers for news channels