One look at Shaju Ignatius, executive producer, Perspectrum, Percept Holdings, and you realize that being happy is something we have to learn. You see him and say 'this is it, he's happy, he's got a home, career, wife, adorable kid, and is at peace with himself, and if there's something else to happiness, this Piscean will yearn for that too.' Correspondent Nidhi Jain really digs the pace of his life on the Fast Track.

Work - my big great canvas -
I have never planned my moves. I wished to be a pilot or atleast get to fly as cabin crew but then my exploring mind led me to Eureka Forbes,after which i moved on to Damania Airways.Looking further I got into advertising,and did a small stint in Advertising Forecast in which I happened to do the promotion for the film 'Speed'. From that experience I started liking the concept. In the summer of '95, when event management was not a regular word/career, an ad by 'Wizcraft' caught my attention - "Join us and work will be a party".As part of India's premier Event management firm, created & managed many prestigious projects : The Michael Jackson India Tour, concerts by Shaggy, Deep Purple, UB40, Lou Bega among many others, first ever Television concerts by Lata Mangeshkar & Asha Bhosle, multiple international events across London, New York, Mauritius, South Africa, Dubai.Got tagged as the 'Awards specialist' in the industry, as I managed almost all the film & music awards held in the country, viz, Filmfare Awards, Zee Cine, Zee Sangeet, Bollywood Awards, IIFA Awards, Screen Awards, Hero Sports Awards, Sangeet Awards, Economic Times Awards, Filmfare South Awards, Mata Sanman Awards, Ceat Cricket Rating Awards, Castrol Cricket Awards, etc. Closest to my heart being the Annual Filmfare Awards, which I have been associated with for atleast 8 years of my career.

It was great to be associated with fresh ideas and events. What attracted me towards it was that it was not regular mundane work. Then, it was time move again and learn new things. Along with my close buddies based across the metros, we set up the event management business for the Times of India, called 360 Degrees.

In 2004, Percept D'Mark became my focus for the next 2 and half years. This was a great wide platform, and we truly created some memorable projects & campaigns. Now my next step to learning has led me to join Perspectrum, the IMC (integrated marketing communication) consultancy arm of Percept Holdings. My work mantra is to always have a backup plan to any element or idea.

Name: Palki Malhotra

Designation: Executive Producer - UTV

Sun Sign: Pisces, 28 February 1978

Educational Experience
BA in English Literature from Mithibai College, Mumbai.

Professional Experience
I was in advertising initially. I worked in an ad agency, called Facts, as a Production Executive. Then I joined UTV as an Assistant Director and worked on fiction shows like Swaraaj (DD), Waaris and Hip Hip Hurray (Zee). Then I became an Assistant Executive Producer and worked on a serial called Sarhadein. At present I am the Executive Producer for UTV and am working on Kehta Hai Dil which airs on Star Plus.

Job Profile
I'm an Executive Producer with UTV. I have to be the master of all trades. My basic job profile includes managing everything on the sets from A to Z. I can't be ignorant about anything. I have to know each and everything about each and every one on the sets.

Television as career choice
I started my career in television in 1997. I was always interested in television. When I got into this industry there were no double standards like there are in the film industry.

Palki with Shagufta Ali and Smita Bhansal

Current Television scenario
The present day television scenario is really improving. The audience today wants to see something beyond the saas-bahu sagas. And there has been a conscious effort by the channels to give them what they want.

Right and wrong about current Television scenario
There is nothing like right and wrong in the industry. If a serial gets a high TRP, the formula is right and if it doesn't, the formula is wrong. The most important thing here is to believe in what you do. One also has to change according to the needs of the audience. So, a lot of things have to be kept in mind for a particular thing to be right in the television industry.

Five years from now
Five years from now I see myself as an individual producer.

Hobbies
I love dancing.

Idea of enjoyment
My idea of enjoyment is dancing. It gives me immense happiness and pleasure.