MUMBAI, 3rd June, 2013:Leading music label, Universal Music today announced the signing of the multi-talented 29-year old rapper/actor/music producerYo!Yo!Honey Singh.His first release with the label is the hotly anticipated new single titled "Bebo"-collaboration with upcoming Punjabi vocalist Alfaaz. The teaser clip on YouTube for "Bebo" has already amassed over 400,000 views!

Popularly known as Yo! Yo! Honey Singh, he is today?s biggest youth icon and has the numbers to back that?.combined fan following on his Facebook and Twitter accountsare now over 5 million while he?s got over 150000 subscribers on his YouTube channel. And if that?s not enough, his videos have collectively garnered over a whopping 210 Million views! Much more than what most Bollywood film songs can rake up.

"Bebo"the infectious new single features the upcoming Punjabi star Alfaazon vocals,whose successful debut album `Boy Next Door? (2011) was produced by Honey Singh himself. In "Bebo", Honey Singh complements the smooth vocal flow of Alfaaz with his trademark Rap. It?s a song that?s destined to become another youth favorite with its strong sing-along hook line. The video for the track will soon premiere on line and on television.

Says Yo! Yo! Honey Singh on his new signing and single, "I?m very excited today that after two and half years I?m collaborating with Alfaaz again on a brand new track "Bebo". This time it?s not going to be a romantic song but I?m going to make you dance! I?m also very excited that this is my first worldwide release on Universal Music - home to such massive International artistes as Eminem, Lady Gaga, Rihanna, Enrique Iglesias amongst others?so it?s a new rising for Mafia Mundeer Records with Universal Music! Watch out! Keep supporting and keep loving?Yo! Yo! Honey Singh!"

Speaking on the signing, Devraj Sanyal, Managing Director - Universal Music Group, South Asia said, "Yo! Yo! Honey Singh is not just an artist?he is a bloody phenomenon! At over 210 Million cumulative views on YouTube, he transcends his music to a whole new universe. The world?s leading music business is proud to announce Yo! Yo!as our new non-film artist as a direct contradiction to the fact that only Bollywood music sells in India. The new single "Bebo" will amass sales & views akin to any A-lister Bollywood song if not surpass it. What drives me personally to him is the fact that he is proud to sing in Hindi & Haryanvi & be the Jat that he is and he wants world domination by being just that. I?m sure this young lad will go places. Now with the Universal Music & EMI Music networks in his arsenal I believe that we will see this phenomenon called Yo! Yo! Honey Singh truly unfold."

Honey Singh began his career in the music industry in 2006. In 2006 he dropped his first single called "Glassy". The song was so explosive that it went massiveon airwaves; consequently, Honey won the highly prestigious ETC Punjabi award for?Best Sound Design? that year."Angreji Beat" by GippiGrewal and Yo! Yo! Honey Singh, which was released in 2011 inhis `International Villager?album was later used in Bollywood film, Cocktail in 2012.Being multi-talented and multi-tasking simultaneously, Honey Singh has stepped intoacting, his first films being, Mirza - The Untold Story and TuMera 22 Main Tera 22.That is not all, there?s more than meets the eye with Honey Singh. The hype of "HighHeels" featuring JazDhami still hasn?t simmered and he?s on to the next big song!Honey Singh, Akshay Kumar, and HimeshReshammiya joined forces together for"Lonely, Lonely", a hot new song for Akshay Kumar?s new film, Khiladi 786.

"Bebo" will be releasedworldwide in the 2nd week of June`13 Exclusively on Universal Music.

MUMBAI : Facebook Marketing India has released its first case study of 2013. Published last week, it details how Penguin Books India used Facebook to increase awareness and attendance for its flagship Spring Fever 2013 book festival. Bangalore based social media agency, AliveNow, was instrumental in strategizing and executing this highly successful campaign in February and March this year. The case study was published on Facebook Marketing?s official page, www.facebook.com/MarketingIndia which has close to 3 million (30 lakh) engaged users from the digital, social media and marketing communities.

The case study details how AliveNow helped Penguin India garner over 7,400 registrations in a 2 week period for the 10-day gala event held in New Delhi. Spring Fever is one of Penguin India?s flagship events attended by celebrities like Shobhaa De, Vikas Khanna, Ruskin Bond, Vikram Seth, Ramchandra Guha, etc, who interact with book enthusiasts, aspiring writers and literature lovers. Using various Facebook features like applications, ads and sponsored stories, Penguin India was able to increase awareness, engagement and registrations to the event.

Sharing the quote from the case study published by Facebook, Hemali Sodhi, Penguin India?s Vice President for Marketing & Communications said, "Spring Fever is a festival designed by keeping the reader in mind, and is open to all booklovers to attend and connect with their favorite authors. Our primary outreach platform on the digital space was Facebook, and we are delighted with the overwhelming response and enthusiasm that our posts and outreach generated. Through Facebook, Spring Fever quickly became viral and was shared extensively, bringing more likeminded readers and book lovers to the festival - and to our page."

Commenting on this development, Mr. Adhvith Dhuddu, CEO of AliveNow shared, "It?s a wonderful feeling when Facebook itself shares a case study of how we help brands use the social network. We believe in result driven social media campaigns and this is one example of how we work closely with our clients to achieve just that."

Press Release: Facebook Marketing shares Penguin India?s success story as its first case study of 2013.

AliveNow - Social Media Management

www.alivenow.in

The case study can be accessed from the following links below:

[1] Facebook Marketing India page: www.facebook.com/MarketingIndia

[2] On AliveNow?s SlideShare channel: http://www.slideshare.net/AliveNowInc/facebook-casestudypenguin-indiaalivenow

[3] Direct download link to the Case Study: http://fbrep.com//SMB/penguin.pdf

MUMBAI: Excel Home Entertainment has teamed up with three times Oscar Winning Visual Effects Studio, Rhythm & Hues for the home release of the Academy Award Winning movie ?Life of Pi?. This brings a visual treat to animation lovers who can revel in the special effects through the feature of 'A Remarkable Vision' by Rhythm & Hues Studios.

Muslim Kapasi, MD, Excel Home Entertainment, says, ?The movie includes the feature of ?A Remarkable Vision? by Rhythm & Hues which is an in-depth detailing of the stunning visual effects that portrays a striking realism in the breathtaking fantasy. From the creation of the Bengal tiger- Richard Parker, to the wondrous environment of the vast sea, the visual effects expand the story to brilliantly execute Ang Lee?s vision.?.

The movie based on Yann Martel?s novel of the same name; directed by Oscar winning Director Ang Lee starring Irfan Khan, Tabu and debutant Suraj Sharma in the lead role. The storyline of ?Life of Pi? revolves around a 16-year old Indian boy named Piscine Molitor "Pi" Patel, who survives a shipwreck in which his family dies, and is stranded in the Pacific Ocean on a lifeboat with a Bengal tiger named Richard Parker. Here on starts his epic journey of adventure and discovery where he forms an amazing and unexpected connection with the tiger.

The tie-up also announces the ?Found God? contest, where fans are invited to share their personal story on Facebook on experiencing the presence of God in their life. The winner of the contest will win a fully paid trip to Pondicherry and 50 lucky fans will win a one day tour at the Rhythm & Hues Studios in Mumbai.

Life of Pi is available on DVD at Rs. 599, 2D Blu-Ray (2 Disc Edition with DVD at Rs. 999), 3D Blu-Ray (2 Disc Special Edition with DVD at Rs. 1499) & Steel Book Blu-Ray (2 Disc Special Edition at Rs. 1999) at all leading stores across the country. It is also available in four different languages - English, Hindi, Tamil & Telugu in 5.1 Surround Sound (DVD) & in 7.1 Surround Sound (Blu-Ray).