Mumbai: Youth entertainment channel MTV is bringing back one of its popular properties ?Splitsvilla? in a wilder form.

Starting from 1 April, the fifth season of the show will air every Sunday at 7 pm. It is being presented by Fiama Di Wills and powered by Nescafe.

Aiming to show the wild side of love that is raw and edgy, the show will see participation of nine boys and nine girls, all vying for love with two irresistible rulers ? the king and the queen.

The theme for ?MTV Splitsvilla 5? is ?Love Gone Wild? and keeping in sync with the theme, the on-air campaign has chocolate sauce as a metaphor for blood. This depicts the very basic and carnal instincts of ?might? being always right.

MTV India EVP and channel head Aditya Swamy said, ?Splitsvilla is ?the? original romance reality show in India. Having rocked and shocked audiences in the last four seasons, this year we are going ?wild?. Young people of today are connecting with their raw side. It is this animal instinct that we are exploring in this season. Laws of the jungle will rule and only the strongest will survive."

The show will be hosted by VJ Nikhil Chinappa.

Said ITC head of marketing personal care products business Nilanjan Mukherjee, "Fiama Di Wills is delighted to present MTV?s iconic show, ?Splitsvilla?, this season. Fiama Di Wills personifies an achiever, who is young, vibrant and beautiful. The association is a perfect fit and an obvious decision given the concept which aptly defines Fiama Di Wills? sensibilities and the immense popularity of MTV Splitsvilla amongst the youth in India."

NEW DELHI: Despite both news and general entertainment channels having set up their own regulatory bodies, the Information and Broadcasting Ministry issued 23 notices to various TV channels during 2011 and January this year.

All these notices were issued for showing obscenity and violence.

Government sources denied reports that any channel had gone to Court against the notices issued.

While the matter was under consideration at various stages, warnings or advisories had been issued to the other channels and four of them (Bindass, News 9, Sahara Samay and P7) were even asked to run apology scrolls. In only MTV?s case, the channel was let off after reviewing the programme.

The notices included only four notices to news channels: News 9, Times Now, Sahara Samay, and P7.

In the general entertainment channels, four notices were issued to Bindass, two each to Sony TV and Channel ?V?, and one each to Sony Pix, Zee Trendz, MTV, TLC, People Live, FX Channel, NDTV Good Times, Star World, Fox Crime, and FTV;and Enter 10 which is the only channel to have received a notice in 2012.

MUMBAI: People in the UK are more concerned with the portrayal of age on TV than on other platforms. Age is considered much less of an issue on radio, as participants could not readily tell the age of contributors and would choose a radio station that reflects their needs and interests.

Younger people are most concerned with how they are portrayed on TV, and many feel they are portrayed negatively. This view was also shared by some older people.

The Creative Diversity Network (CDN) has published the findings of its research in portrayal of age in the media, ?Serving All Ages?. The research was commissioned by the BBC as current chair of the CDN.

The CDN is a partnership of media companies made up of ITV, Channel 4, Sky, S4/C, Pact, MTV, Media Trust, Turner and Bafta, which exists to improve diversity across the industry.

The key findings are:

- Older people are less concerned with portrayal on TV, but some expressed a feeling of invisibility. This was particularly the case for middle aged and older women and more so in some genres (news and factual) than others

- Audiences wanted television in particular to reflect reality and wanted to avoid stereotyping and see a focus on accurate portrayal of all ages

- Industry experts focused on the need to find imaginative and creative ways to challenge existing stereotypes without being formulaic and stressed the importance of tracking and reviewing progress

BBC DG and CDN chair Mark Thompson said, ?There are lessons here for the BBC and the rest of Britain?s broadcasters. It is young people who are most concerned with the way they are portrayed and we need to look at this. But we should also note the concern, expressed by older people generally, about the need for greater visibility for older women. While of course there are many older women presenters and actors across our airwaves, this is something that needs to be addressed.?