"Collecting is like eating peanuts. You just can't stop". True to the saying, no matter how much top level executives are burdened by work, or meetings, they master the art of time management. Anyhow, they find the time to get back to things they want to pursue.

Nidhi Jain chatted up director and COO of Graphiti Multimedia Pvt Ltd, Munjal Shroff, a person whose brain is forever floating around fantasies of ideas in animation.

Our motivation... must always be to please yourself. Follow your intuition and buy what sings to you. The objects you acquire should give you pleasure and fellowship. -Richard Faletti

As a kid I had a lot of pen friends from all over the world and I was quite fascinated by the different stamps that I used to get from different countries. This is what got me started with my first collection - Stamps.

But my biggest fascination was comics. It was an addiction. I possessed lots of comics, collections which I preserved as bound volumes. Volumes of Mandrake, Phantom, Tintin, Archies and even Jetsons. Though now I have donated most of them to an orphanage.

Now I have collectibles from movies such as Matrix. My prized possession is The Matrix - Platinum Limited Edition DVD Collector's Set which includes an actual frame Senitype 35 mm film strip from the movie and 8 original limited edition lobby card prints. I collect limited edition DVDs of animated films as well.
I also have a lot of 'making-of' books related to my work such as Making of Toy Story, Jurassic park, Bug's Life. I also have many wonderful books called Illusion of life.

Collectors become obsessive and then addicted. You become addicted to art and you can't live without it. - Eli Broad

I like to collect paintings from different painters, especially unique folk paintings. I am an impulsive collector. Since now the biggest constraint is space, purchasing has slowed down, and also all collectors items require good care. I travel extensively to the countries that are rich culturally. I like buying favourites from street painters & underground music from street musicians in countries like France.

Recently I incorporated a collection of music by a streetband from Paris called 'Cenizas'. I have a vast and eclectic collection of music, especially instrumental. The collection ranges from Masai Drums from Africa to Uilleann pipes - from the Celtic region.

The cornerstone of great art for me is a work that makes one person exclaim "That's fabulous!" and another ask, "How can you have that hanging in your house?" - Gordon Sondland

I like my collected stuff to have personality and am very choosy and fussy. I always have had a love for art. During one of my visits to Cannes I had a day to myself. Some locals told me about a small town called Antibes and the Picasso museum there. Since the museum was to open after a couple of hours I decided to walk around this picturesque town. I came across an antique shop run by an old British gentleman. He had an amazing collection of antique maps and lithographs from the 18th century. These lithographs had an amazing amount of detail and were painstakingly hand painted using delicate water colors. The 4" x 6" artworks were stunning. I picked a couple and then the gentlemen gifted me one beautiful rendition of Hotel de Ville - Paris.

"Its not that collecting is more noble than the other pursuits of man, its just a lot more fun". - Norman McClean

Director and COO of Graphiti Multimedia, Munjal Shroff tells Nidhi Jain about the kind of books that attract his attention.

My grandfather, Navin Shroff, used to read a lot of books. My school had an amazing library. Apart from that, our teachers made sure we read the right books, starting with Enid Blyton. I was a huge comic book fan, had a massive comic book collection. Due to space constraints, it's been given away to an orphanage. My family also nicknamed me Cartoon.

I love reading popular science.
Kind of book collection you have
Best sellers, science fiction and of late I have been reading management books to understand the method in the madness of the corporate world.

On favourite authors and well written books
Among authors I like Isabel Alende and Ashok Mehta's Ramayana. Also reading Afghan. I like to read a wide variety which are very genre specific like James Gleick's Chaos, I like to read books which explain things in different perspective like in Chaos. In the book it is stated how chaos is part of nature. In a way my reading is drawing those parallel in nature. Books I read co-relate to the work I do in life.

Do you find interesting things in every book? How do you choose books you read?
A recent example of Da Vinci Code. It was successful for merely because it broadened the content, the way the story was taken forward, the way the relevancy was brought in terms of taking clues of the places that exist, being pertinent about the location - the roofline, a particular cathedral, Da Vinci paintings. Fiction is all about creating an imaginary world. I like authors who draw so many relevant clues which exist, the perspective they bring. How gripping it is. It creates enough excitement for the reader to visualise them. As a filmmaker, a book should transport me visually to that place where I am able to feel the fear, that level of involvement comes with detailing. That's the mark of a writer.

Money and time you spend on books
You should confirm that with my wife Mona, especially since it's a competition between me, my wife and my books. Mostly while traveling, I catch up with my reading. I was a voracious reader now I don't even spend 10 % of my time reading.

Your reading pace
If the book is engrossing I can finish it in one night or it can take a month.

Browsing and e-reading
I e-browse a lot. My favourite site is wikipedia. I never managed to do e-reading since there is a limitation of screen space on a palmtop. Though I am a technology freak, I like the smell of the paper.

What do you think of self help books?
Some self help books are well written, some are repackaged like 7 habits, living the 7 habits. It's nice to pick up ideas, beyond a point it's your personality, self help books don't an make earth shattering difference in life.

Books that do not hold you
Self help books. Only a dumb person is going to pick up dummy series books.

Director and COO of Graphiti Multimedia, Munjal Shroff tells Nidhi Jain, how a person grows with changing times without changing the basic nature incorporated in the beginning.

By Birth
My belief in GOD has not really changed much, though I have been through tough circumstances, desperate situations. I knew that it was part of learning personally and professionally and knew things would work out.

Values & Belief
I have been fortunate to be born in a family which is culturally very strong. Our family tradition is 120 years old. The customs, traditions I grew up enjoying was a great way of bonding. Belief is a personal choice, though I don't personally don't exercise it and some make it a big issue, values shouldn't change. To a large extent, mine have remained the same. I guess it has a lot to do with upbringing, though there are values which change with personal experiences. Extreme conditions do question our values. I don't have any regrets on the decisions I have made.
Rituals
I believe in Lord Ganesha. Trained by my grandfather, Navin Shroff, I know my customs/rituals better than my father and my father acknowledges that. Our rituals give us identity. We have antique toys, chariots, which I want to and pass on to my kids and I want this tradition to continue forever.

Divine visit
I go to Mahalaxmi temple in Mumbai. My main deity is in a temple in Udaipur.

Spiritual guidance
My grandfather, to an extent, who was always detached from worries, and took life in his stride and is a very calm, composed, spiritual person.

Positive thinking
I believe in light at the end of the tunnel as things have a mysterious ways of coming back to us.

Relaxing spiritually
With wife and kids and also the latter are a huge source of entertainment.

Are you Destiny's child?
It wasn't a smooth ride after having close calls but I know deep down that things will work out.