Veria Living Worldwide to unveil new formats at Mipcom
MUMBAI: Veria Living Worldwide, a multiplatform media company devoted to showcasing healthy lifestyle and wellness programming, will be offering rights to the formats Fat Family Rescue and Ambush Make Under to international broadcasters for the first time at the ongoing television trade event Mipcom in cannes, france. The announcement was made today in Cannes by Veria Living Worldwide senior VP, head of programme sales.
Veria Living Worldwide represents healthy lifestyle and wellness programming, which connect viewers in a contemporary and accessible manner to the benefits and joys of living a healthy lifestyle.
It has offices in India, London, Middle East, Hong Kong, Dubai, and Africa.
Donahue said, "Both of these original formats were developed by two of the global television community‘s most talented and prolific production entities - Nancy Glass Productions and Banyan Productions. As a result, broadcasters will find these formats provide a built-in magnet to attract key demographic audiences for both daytime and primetime viewing."
The formats, which have already been greenlit as pilots for the Veria Living network in the U.S., include:
- Fat Family Rescue (working title)(one-hour pilot, plus 12 hours) - A heartwarming show which looks to help families plagued by obesity and inactivity by transforming their lives both physically and emotionally. Series is produced by Nancy Glass Productions (A&E‘s Fix This Yard, We TV‘s Staten Island Cakes and DIY‘s Money Hunters).
- Ambush Make Under (working title) (one-hour pilot, plus 12 hours) - This program strips away the excess and reveals the simple, natural beauty inside every woman. Series produced by Banyan Productions (Fox‘s Ambush Makeover, Discovery‘s Home Matters and TLC‘s Trading Spaces).