MUMBAI: Eccholine, a dedicated line production company for non-scripted shows, has partnered with Miditech to bring their adventure reality TV show ?Peking Express? to India.

The celebrity version of the show ?Peking Express? features celebrities giving up their privileged lives for a journey that fame cannot buy. The celebs are taken to lesser known parts of the world and paired into teams of two. They then race across an unknown landscape to a remote finish line in order to win big money for their chosen charity.

Eccholine is led by Ludo Poppe, Gert Van Kerckhove and Axel Boer- all with backgrounds at companies like Zodiak, Endemol and Sony Entertainment. With a passion for making creativity work and for driving change in the industry, they have launched their initiative so as to make large scale projects accessible to individual markets, a statement said.

Eccholine MD Axel Boer said, "We have developed Peking Express further in a variety of business models to suit the wide range of needs from our clients. As Peking Express is a high end-format, we need a solid, high end partner to produce the show with for the local market.

Founded in 1995 by the Alva Brothers, Niret and Nikhil, Miditech is a production company and is recognised for television programming across genres. Its client list includes Turner (Pogo/Imagine), News Corp (Star Plus/Star World/Star Gold/Channel V), the Zee Network , BBC, Disney, Doordarshan, Viacom18 (COLORS/MTV), Times Network (Zoom), Multi Screen Media (Sony/SAB/MAX) and Real Global Broadcasting (REAL)/Food First.