MUMBAI: Star India?s second Hindi movie channel Movies OK has said it will premiere three movies back-to-back as part of its ?Ek Din Premieres Teen? initiative on 9 February 4.15 pm onwards.

?Ek Din Premieres Teen? will entertain viewers with action-packed Chakradhar, romantic comedy 10ml love, and masala entertainer Makkhi.

10ml love featuring talented actors Tisca Chopra, Rajat Kapoor, Koel Purie, Purab Kohli and Tara Sharma will kick start the special stunt on the channel followed by action packed Chakradhaar in the evening and the widely acclaimed Makkhi on prime time.

Movies OK EVP and GM Hemal Jhaveri said, "We received a phenomenal response from audiences as well as our trade partners for our 7 Days 7 Premieres stunt. Ek Din Premieres Teen is yet another unique initiative from our channel to create an opportunity for the entire family to bond over premieres on Movies OK."

Commenting further on the initiative, he said, "From our movie promos to content packaging, we have always attempted to offer unique experiences to our viewers. With television premieres garnering so much attention today, it is essential to experiment with our content and Ek Din Premieres Teen, is an endeavor in that direction."

Ek Din Premieres Teen will be promoted across the Star Network besides other mediums like Press, Outdoor, Digital and Cinema in key markets.