MUMBAI: Star India?s second Hindi movie channel Movies OK has said it will premiere three movies back-to-back as part of its ?Ek Din Premieres Teen? initiative on 9 February 4.15 pm onwards.

?Ek Din Premieres Teen? will entertain viewers with action-packed Chakradhar, romantic comedy 10ml love, and masala entertainer Makkhi.

10ml love featuring talented actors Tisca Chopra, Rajat Kapoor, Koel Purie, Purab Kohli and Tara Sharma will kick start the special stunt on the channel followed by action packed Chakradhaar in the evening and the widely acclaimed Makkhi on prime time.

Movies OK EVP and GM Hemal Jhaveri said, "We received a phenomenal response from audiences as well as our trade partners for our 7 Days 7 Premieres stunt. Ek Din Premieres Teen is yet another unique initiative from our channel to create an opportunity for the entire family to bond over premieres on Movies OK."

Commenting further on the initiative, he said, "From our movie promos to content packaging, we have always attempted to offer unique experiences to our viewers. With television premieres garnering so much attention today, it is essential to experiment with our content and Ek Din Premieres Teen, is an endeavor in that direction."

Ek Din Premieres Teen will be promoted across the Star Network besides other mediums like Press, Outdoor, Digital and Cinema in key markets.

BANGALORE: Fox Traveller will start airing a new one hour weekly show- Life Mein Ek Bar (Once in life) from 6 November at 10 pm. The show will run for 10 episodes every Sunday.

The show is about the adventurous journey of four friends, including actor and VJ Purab Kohli. The show has been inspired by Bollywood movies- ?Dil Chahta Hai? and ?Zindagi Na Milegi Dobara? say sources at the channel.

Fox International Channels VP marketing Debaprita Banerjee said, " Life Mein Ek Bar promises thrill and excitement as the gang of four boys gear up to take on adventurous activities, thrilling escapades and some heartwarming journeys causing some serious adrenaline rush and a lot of connection moments with everyone who has been wanting to give the mundane life a break.

"At Fox Traveller we have been striving to present locally produced content that has a fresh approach to travel-that would capture and reflect the way young India looks at a journey that should be packed with unique experiences that involves a bit of self discovery, rather than just discovering a destination".

The four men whose escapades ?Life Mein Ek Bar? focusses on are Kohli, IT marketing professional Jupiter Huidrom, software engineer Arun Kolagada and film editing student Bhaskara Seth. While Kohli was picked up by Fox Traveller, the other three were chosen by Kohli through an extensive Facebook hunt to find perfect travel companions with whom he could share a common travel list.

Depending on the audience and the advertisers? reaction, Fox Traveller may go in for another season of the show.

For this season, Fox Traveller has roped in two main sponsors - Nestle as the presenting sponsor with the show being ?powered? by telecom company MTS. Fox Traveller has also got on board Wrangler, an advertiser that is generally present on youth centric and music channels. After the first airing of all the episodes of the show, the broadcaster is planning on reruns of the show over the next six to eight months.