Name: Priya Mishra

Designation: Senior Executive Producer, Star Plus

Sun Sign: Aries, 26 March 1972

Education
I have done my MA in Mass Communications.

Experience
Prior to Star Plus, I worked in Zee TV for two years. I handled Chotti Ma, Sarhadein, Love Marriage and Lipstick. Later, I joined Star for a year now.

Why Star?... Probably because I had a better scope in Star. You are being watched by more people. That adds to my responsibility which in turn is converted into good output. I enjoy the challenges. Presently, I am handling Des Mein Niklla Hoga Chand, Kaahin Kissii Roz and Sanjivani- A Medical Boon.

Job Profile
Literally everything. From the content you see on the sets to what clothes the artistes are wearing to the story to the screenplay to the music. Think of it, every show I do is an extension of my personality. I am so much into it.

I believe art forms are mostly autobiographical. Like recently in the show Des Mein... when the father Rajinder passed away, I could relate to it very easily, it just came from within. Probably because I had gone through that stage myself when I lost my dad 10 years ago.

I always actively participate in the creative aspect of the show. Unlike what the media says, it isn't channel interference, it is more like sharing of ideas. With cohesiveness in functioning, there are better chances of the show becoming successful.

What do you think was the turning point of Des Mein..., it was almost withdrawn at one stage. Right?
I have only heard about it, but fortunately, I entered only from the 44 episode. The graph started going up when Anu tries to kill Rajinder. There was a lot of reaction to that. Even the Dev-Pammi romance part did well. Also, there's no bad saas in this serial and the people see it as a refreshing change; that's working. And of course, Aroonaji is good with touching the inner chord of human emotions.

How do you handle three shows simultaneously?
Big deal! There are people who are handling 20 shows! You don't necessarily need to be present on the sets. But I make it a point to be there when crucial scenes are being shot.

You are doing an Aroona show and an Ektaa show as well? No rivalry problems?
Not at all. This so-called rivalry is only conceived and perceived from outside. You can term it as healthy competition if you want. Mind well, it's great fun.

Why has Sanjivani-A Medical Boon lost its medical touch?
(smiles) Maybe that's what the people want to see. There is a support system for every show. It traces what the people want to see. This research leads the decision-makers to take their decision.

Television as career choice
Surely, I did not get in by default. It was by design. My educational qualifications clearly suggest so, don't they? Well, I was in a dilemma whether to join films or television. I chose the latter simply because I could see that television would be growing a lot bigger in the coming years. So far, I have been proved right. Ironically, films have become smaller- crossover films.

Five years from now
Haven't thought of it. I am enjoying the present so much that I have never take any thought about my future to bed. When my head touches the pillow, I am fast asleep immediately.

Hobbies
Cooking, travelling and watching films.

Idea of enjoyment
Work (smiles).