Mumbai: In a consumer study conducted by Ormax Media, 41% respondents felt that the Mumbai Indians team had the maximum chance of winning the fifth edition of IPL.

The study was conducted across 16 cities in India, among males and females in the age group of 15-34 years. The other teams in the top 3 are Chennai Super Kings and Kolkata Knight Riders.

The table below shows the ranking of all teams, based on the percentage of respondents who felt that the team had the maximum chance of winning IPL 5.

Ormax Media?s Cricket Advertising Recall & Effectiveness research - Day After Cricket (DAC), for brands advertising on IPL 5 starts today. The first phase of this research involves day-after tracking, available as bi-weekly syndicated reports to advertisers and media agencies over the seven-week long duration of the tournament. The study is being conducted across the six metros.

Speaking about both the studies, Shailesh Kapoor, CEO ? Ormax Media, said: ?There are two aspects tothe IPL property ? the cricket and the advertising. While Mumbai and Chennai are the current favorites, we?ll be tracking how this changes over the course of the tournament as well. The advertising aspect will be tracked using DAC, which is a now a popular tracking tool in the advertisers community.?

Mumbai: Ormax Media has released a report on understanding the remote control dynamics in single TV households in India, called ?And The Remote Goes To??

This large scale syndicated study was conducted across 7 cities and 5547 respondents. The cities covered were: Mumbai, Delhi, Ahmedabad, Indore, Lucknow, Jalandhar and Hyderabad, among regular prime time television viewers.

The study aims to answer the question that obssesses the television industry: "Who controls the remote at different times?" The report captures the gender and the age profiling of the remote in- charge for different one-hour slots, from 7pm to 11pm, on both weekdays and weekends. It also captures the differences in the profile of the remote in-charge by markets, SEC and family size.

Speaking about the study, Shailesh Kapoor, CEO - Ormax Media said: "One of the limitations of television ratings is that they don?t tell us who the decision maker is. All marketing is about talking to decision makers and influencers, not the atual consumers. In television, this reality is even more pertinent, given the nature of TV viewing in India - single TV households where the entire family watches TV together. In such a scenario, whom should you be talking to. A man or a woman or both? The youth, the newly married, the middle aged, the older or all? What is the best time and day to attract each of these segments? This study answers several such relevant but under-rated questions."

The report is available to broadcasters, media agencies and advertisers for a one-time subscription cost of Rs. 40,000. Kapoor said: "This study was done to share useful data across the industry. Hence, we have priced it in a way that the entire television and media fraternity, including the smaller channels and advertisers, can use it for better understanding of their audiences."