Colors to build Sunday morning band with animation genre
MUMBAI: Colors is aiming to build its Sunday morning band with a Japanese animated show titled ?Suraj ? The Rising Star?. This will mark Colors? entry into the animation genre of programming.
Jointly produced by Kodansha Inc, TMS Entertainment, Hakuhodo and DQ Entertainment, ?Suraj - The Rising Star? will air every Sunday at 10 am, starting 23 December.
The show is targeting not just kids of the house but the whole family. ?The show brings to light all the elements of family, action, fantasy and emotions that will appeal to family audiences,? Colors said.
?Suraj: The Rising Star? is a cricket remake of the Japanese baseball animation show ?Kyojin no Hoshi?(Star of the Giants). It is the tale of a 16-year-old boy, Suraj, who sets on a journey to be trained as a young cricketer. The show focuses on the hardships and challenges he faces towards attaining this goal.
Colors CEO Raj Nayak said, ?Suraj ? The Rising Star marks a step towards strengthening the Indo-Japan cultural relationship by amalgamating Indian culture and Japanese technology. We are proud to partner this relationship and help spread the message to the larger audience. Colors has always presented audiences with variety entertainment that includes unique content that caters to adults, families as well as kids. And now, with this show, we have done yet another first and extended our offering by foraying into a new genre using animation for story-telling. The series will present viewers an inspiring story of a young boy who dares to chase his cricketing dream. We are positive this will resonate with our audiences and is apt for a Sunday morning primetime 10 am time-slot."
For the record, Colors had recently aired a three part series on Yuvraj Singh?s battle with cancer titled ?Zindagi Abhi Baaki Hai? at 11 am on Sunday.