MUMBAI: Asian sports marketing agency World Sport Group and Brazilian sports marketing agency Traffic Sports have won a joint bid to manage the Confederation of North, Central American and Caribbean Association Football (Concacaf) international media rights.

The two-year pact was reached after due process from the Concacaf Evaluation Committee, consisting of Victor Montagliani, Canadian Soccer Association President; Eduardo Li, Costa Rica Football Association President; and Cheney Joseph, Grenada Football Association President.

Under terms of the deal, World Sport Group and Traffic Sports acquired the right to market the CONCACAF properties in all territories outside of the Concacaf region, with the exception of rights for the Champions League in Latin America. Television, web and mobile communication devices will be utilised as transmission vehicles.

"This is yet another broadcast agreement that will contribute to elevating our properties as global brands while expanding the reaches of our football," said Concacaf President Jeffrey Webb.

The agreement includes full-match and highlight television broadcast rights for the 2013 Gold Cup, Concacaf?s biennial championship for national teams that continues to grow in popularity with fans worldwide; the 2012/13 and 2013/14 editions of the Concacaf Champions League, the UNCAF Copa Centroamericana, as well as next year?s Concacaf Men?s Under-17 and Under-20 Championships.

Traffic Sports President International Business Jochen Losch said, "We are delighted to continue our long lasting relationship with Concacaf, by marketing their every time more attractive football assets together with our friends and business partners from World Sport Group."

"We?re very happy too extend our relationship with Concacaf with this new contract, and we look forward to working with our partners at Traffic to build a world class platform for Concacaf?s events," said World Sport Group SVP Content James Clarke.