MUMBAI: Zee Caf? is launching the fifth and sixth seasons of American teen drama television series ?Gossip Girl?.

Starting 13 March, the show will air Monday to Friday at 10 pm.

The new seasons of the series, based on the book series of the same name written by Cecily von Ziegesar, promises to come with interesting twists and turns that will keep the viewers hooked to the show.

The series stars Blake Lively, Leighton Meester, Penn Badgley, Chace Crawford and Ed Westwick.

The fifth and sixth season will be supported by an extensive on ground and online campaign, targeting females in all major metros with promotions in top markets.

L?oreal is the presenting sponsor while the show is powered by Mc Vitie?s digestive.

The channel has tied up with the fashion magazines in India Vogue and L?officiel for the show?s promotion. Juice is on board as the salon partner and will be promoting the "Gossip Girl" look in salons across Mumbai.

Zee Caf? is also going all out for this campaign by throwing exclusive ?Girls Night Out? parties in Hard Rock Cafe across Mumbai and Delhi. The event is going to be an "invites only" affair and the guests are going to be chosen by the channel.

The other partners on board are TGIF as restaurant partners, BIG Cinemas as multiplex partners and online partners include Bookmyshow, Burrrp.com, In.com and Mumbai Boss.

?Gossip Girl? revolves around the Upper East Side?s secretive and ultra scandalous gossip girl. In Season 5, the mysterious gossip girl will be back in the lives of Blair Waldorf, Serena van der Woodsen, Chuck Bass, Nate Archibald and Dan Humphrey to ruffle a few feathers and divulge not so pleasant secrets about them. The journey of gossip girl finally comes to an electrifying end and the Series Finale will begin with the show?s "unforgettable" moments.

MUMBAI: English GEC Zee Caf? will showcase Miss Universe 2012 live, as 88 women battle it out at Las Vegas in the US.

Zee Caf? will showcase Miss Universe 2012 on 20 December at 6.30 am and a repeat telecast at 9 pm. Miss Universe will additionally be simulcast on Zee Studio and Zee Trendz.

Miss India Universe Shilpa Singh will compete in the event.

The 1952 local "bathing beauty" competition, spearheaded by Catalina Swimwear in Long Beach, transformed into an international annual tradition with countless young women around the world vying to become a part of the Miss Universe history.

The Miss Universe Organisation owns and manages the annual Miss Universe Finals, a competition that has grown into one of the World?s biggest.

This year, apart from the Miss Universe 2012 award, the challenge events includes the following titles: National costume round, Sports, Swimsuit Round, Evening gown round

These participating women are savvy, goal-oriented and aware. Those who become part of the Miss Universe display those characteristics in their everyday lives, both as individuals, who compete with hope of advancing their careers, personal and humanitarian goals, and as women who seek to improve the lives of others. The Indian winners in the past have been Sushmita Sen and Lara Dutta.

Zee Network business head niche channels Anurag Bedi said, "After the immense response received from last year, Zee Caf? is proud to be associated with Miss Universe this year as well. Apart from showcasing the latest and the best of English shows, Zee Caf? gets to you live and exclusive telecasts of the biggest world events. For Miss Universe this year, we have Amway on board as the presenting sponsor and Microsoft, Tata Nano, Hitachi, and Quikr.com as the associate sponsors to celebrate this much awaited event."

MUMBAI: Zee Caf? will telecast the 64th annual Emmy awards live on 24 September. The event celebrates the year?s best television programmes at Nokia Theatre, Los Angeles.

The event will air at 4:30 am, with a repeat later in the evening at 8 pm.

Zee Caf? Business head Anurag Bedi said, "We are excited to bring to you the 64thEmmy Awards Live. The association Zee Cafe has had with the Emmy awards is in its 5th year now as we continue to be the exclusive Broadcast partner in India to showcase the most celebrated awards in English entertainment."

"It is a delight to be a part of an event which interests our viewers and everyone within the industry. Majority of the nominated shows at the awards premiere on Zee Caf? and with this we continue to keep our promise of getting the best of international content to our viewers," he said.