MUMBAI: Zee cafe in partnership with idubba has launched a mobile app for the viewers who use android phones.
Christened as ‘icouch‘, the launch of this app is in line with the channels objective of expanding its viewer base through the new season of American television drama series ‘Grey‘s Anatomy‘ which will be telecast on 1 May. The show will be aired on every Monday to Friday at 10.00 pm.
The channel is providing a platform for the viewers to chat with each other real time via an interactive chat room.
Touted as first of its kind, this app will enable viewers to chat with friends about the show, play contests, win prizes, take up quizzes and see their conversation Live on TV while the show is on air. The attempt is to unite all the fans of Grey‘s Anatomy on a common platform and keep them glued to the show.
Zee Cafe brings season seven, eight and nine of the medical series.
Zee niche channels business head Anurag Bedi said, "Given the popularity of Grey‘s Anatomy in India we want to give the viewers a chance to participate while watching the show. The rate at which various communication vehicles are seeing a decline, this initiative was taken to give the viewers a personalised bite into their TV viewing experience. This differentiated app has been developed in a creative and nimble way to get viewers talking about the show real time. With majority of urban population now making a shift to smart phones, creating such an app was an obvious choice for engagement for this kind of a show."
idubba co-founder Rabi Gupta further added, "iCouch is definitely not another news or gossip outlet where we report things or events, in-fact here the news and gossip makers and breakers are the ardent fans of the TV show. It is a chat forum that has no bar, you are the one building and developing the discussion of your favourite show. It enables your thoughts be known not only to your friends and mutual lovers of the show but also to the cast and the crew of the show. iCouch is a platform that makes the current TV viewing scenario more charged up with entertainment, live gossips, snip-bits and chats."
