MUMBAI: After a hiatus of five years, the Don has resurfaced yet again and Zee Cinema is taking viewers along on the action packed chase as Don 2 premieres on the channel this week! With this sequel picking up where the first film ended, the hunt for Don begins in Malaysia, later moving to Europe through the picturesque locales of Thailand, Malaysia, Zurich and Berlin.

In keeping with the theme of the movie, the channel will engage viewers in a riveting game that has them on the lookout for Don?s hiding place. Through the seven breaks that air during the telecast of the film, viewers will be given a set of clues to find Don in relation to the placement of his enemies and allies on a 3x3 grid. Viewers will have a chance to win 1 lakh in each break with the bumper prize being a trip to Berlin. With a campaign that spans the print, on air, online and radio space, the Baadshah makes his presence felt across all mediums with the small screen lighting up with famous dialogues from the movie as his animated avatar takes viewers into the film.

The channel has also come up with an addictive game for Facebook called Don 2 ? The Game. The game allows users to don the avatar of Don himself as he makes his way across Berlin on a mission to steal 50 million euros from the bank of Berlin. Highest scorers for the day will appear on the game?s leader board with their own personalized scorecard declaring them the Don of the Day!

Directed by Farhan Akhtar, Don 2 is a classic action/crime thriller that doesn?t let go, even for a moment. The plot has been finely crafted like a complicated albeit neat jigsaw puzzle, with every twist and turn falling smoothly into place. With a canvas that goes on a cross-country ride the film challenges you to hop aboard its high speed shuttle and attentively follow the exploits of SRK, its glamorous gangster - one with a heady mix of suave roguishness and desi charisma!

Reprising their roles as Roma, Vardhan and Malik are Priyanka Chopra, Boman Irani and Om Puri respectively. The sequel also has some new additions like Kunal Kapoor, Lara Dutta, Aly Khan, Nawaab Shah and Sahil Shroff who play other characters added to make the plot more interesting.

Don?t miss any of the excitement as the most anticipated film of 2011 makes its debut on Zee Cinema - the only channel that promises you not just movies but masti and magic as well! Ab Don ko pakadna mushkil aur namumkin nahi hoga as he bursts into your homes on Saturday, March 31, 2012 at 9 PM only on Zee Cinema with a second telecast on Zee TV on Sunday April 1, 2012 at 5 PM!

MUMBAI: After celebrating ?India?s Coolest Baap? festival showcasing the best of Amitabh Bachchan, Zee Cinema is all set to celebrate the best of Hindi cinema. India?s leading Hindi movie channel brings the movie mania back for its viewers with a film festival featuring the biggest blockbusters of all times titled "RECORD TOD CINEMA" from 15th October - 24th October, 2011 followed by the world television premiere of two blockbuster movies ?Double Dhamaal? and ?Shaitaan?. Record Tod Cinema will bring some of the biggest blockbusters in Hindi cinema to your TV screens and will be aired from 15th October - 24th October at 5:30 PM daily. Be it the iconic Sholay with its cult dialogues and characters or Taare Zameen Par which will surely bring tears to your eyes; the eternal lover boy Salman Khan in Maine Pyaar Kiya or the biggest wedding extravaganza in Hum Aapke Hain Kaun; the evergreen classic Mother India or Sunny Deol?s power packed performance in Gadar, we promise to keep you glued to your television sets! The marketing campaign rolled out to promote the celebration of movies on Zee Cinema will encompass all mediums pan India - On-Air, Cross Channel promotions Radio and social media marketing. Commenting on the month long movie extravaganza Business Head, Zee Cinema, Mohan Gopinath said "The month of October is marked with festivals and celebrations; hence entertainment rides high on Zee Cinema. The channel has always enthralled viewers with the most popular movies of all times and continues to honor its commitment of bringing the best in entertainment to our viewers."That?s not all? This multi starrer movie Double Dhamaal will premiere on 22nd October at 9 PM. It has punch-filled dialogues that will appeal to the masses along with some brilliant performances & hilarious comic sequences by Sanjay Dutt and Arshad Warsi. Also, bookmark your calendar on 30th October for the World Telivision Premiere of Shaitan at 9pm. A remarkable story of five friends living life on the edge and unwittingly get involved in a crime. In trying to extricate themselves from the mess, they commit further crimes. Watch it for the stylish making, racy screenplay and the terrific background score. With superstars like Amitabh Bachchan, Salman Khan, Aamir Khan, Govinda, Nargis, Sunil Dutt, Sunny Deol and many more lighting up your screen along with the premieres of Double Dhamal and Shaitan this festive month, there is no better way than to sit back and enjoy the celebration.