MUMBAI:  Healthcare and wellness firm  Aayush Wellness has announced the formation of a strategic growth division backed by a Rs 50 million investment corpus. The initiative aims to support ambitious start-ups and existing ventures capable of transforming the health and wellness landscape.

Beyond financial investment, the company will offer its portfolio ventures access to a vast network, industry expertise, and operational support to help accelerate growth. With a focus on scalability and innovation, Aayush Wellness is keen to collaborate with angel networks, private equity investors, incubation centres, and industry associations.

The company aims to invest in solutions spanning healthcare technologies, artificial intelligence, products, infrastructure, and business models that promote sustainable wellness and enhance consumer health.

Aayush Wellness  managing director Naveena Kumar:  “By collaborating with forward-thinking organisations, we’re not just expanding our portfolio, but fuelling a movement towards smarter, more personalised health and wellness solutions. Our vision is to be at the forefront of a healthier future, empowering individuals with the right tools and services to lead better lives.”

As part of its growth strategy, Aayush Wellness seeks to harness synergies with startups to accelerate product development, boost customer engagement, and expand market reach. The company aims to cement its position as a leader in India's burgeoning health and wellness sector.

Established in 1989, Aayush Wellness Limited is listed on the Bombay stock exchange. It is a trusted name in health and wellness, offering innovative products and services that prioritise consumer well-being.