MUMBAI: Adidas India Marketing Pvt Ltd has appointed Bijit Nair as senior director of direct-to-consumer (DTC), based in Gurugram. Nair joins the sportswear giant from Pepe Jeans India Ltd where he served as sales director.

A veteran with over 24 years of retail experience, Nair was previously president of retail at House of Anita Dongre Ltd, where he led the P&L responsibilities for brands AND and Global Desi. During his seven-year tenure, he doubled the business footprint and established the brands' presence across major Indian malls.

Prior to this, he spent over a decade at Benetton Group, rising through the ranks to become senior vice president of retail operations. His experience includes successful stints at Madura Fashion & Lifestyle, Unilever's Caterplan division, and Taj Hotels.

Nair brings expertise in retail business development, franchisee management, and e-commerce growth to his new role at Adidas India, where he will oversee the company's direct-to-consumer operations.