Mumbai: Boddess Beauty, the leading multi-brand beauty-tech retailer goes omnichannel, now all brands available offline, will be present on Boddess’s website or mobile app. Going omnichannel is a significant step for brands, they can establish a direct connection with their consumers. This offers a seamless shopping experience, allowing customers to be serviced through the channel that suits them best.
The brand continues to onboard leading global brands like Etude House, Caudalie, Jeffree Star, By Terry, Dear Klairs and an extensive fragrance portfolio including Azzaro, Prada, Ralph Lauren, Chopard, Diesel, Jaquar, Salvatore Ferragamo, Tommy Hilfiger, Elizabeth Arden and many others under their robust retail expansion plans with a host of product categories and SKUs at both the Boddess offline & online stores.
Commenting on the association Boddess Beauty (House of Beauty) chief operating officer Rakesh Raina said, "We are delighted to announce that Boddess Beauty has taken a significant step towards enhancing customer convenience and choice. Through our innovative Omni channel approach, customers can now access bestseller brands in both our physical stores and online. This strategic decision reflects our dedication to delivering a seamless and inclusive shopping experience for all Boddess Beauty customers."
With the ever-changing business dynamics of direct-to-consumer and e-commerce, along with express deliveries and digital media, global brands have become more accessible to mass consumers. In a hyper-competitive market, the quest for strategic development in connecting brands with their target customers is endless. The omnichannel presence and a digital-first approach are the way forward, which existing and established brands are leveraging extensively in the beauty D2C space.
Prada is a premium fashion brand based in Italy that specialises in fashion accessories, shoes, and ready-to-wear. For fragrances, it licenses its name and trademark to Loreal. Caudalie is a French skincare company known for its grape-based products, which harness the capabilities of active compounds found in grapes. It provides the ideal blend of naturalness, efficacy, and sensuality in cosmetics. Amore Pacific owns the South Korean cosmetics brand Etude House. Ralph Lauren's best-selling perfumes provide the user with yet another option for personal expression via timeless elegance. COSRX was established in 2013 as a prominent Korean skincare company, with goods causing huge online ripples in the worldwide skincare community and clients claiming excellent, measurable results. Consumers around the country will now be able to experience leading beauty, perfumes, and cosmetics from these Korean companies through Boddess Beauty.
