MUMBAI: Britannia Industries has appointed Siddharth Gupta as chief marketing officer, succeeding Amit Doshi who stepped down from the position last month.
Gupta, who joined the foods company in 2018, is currently general manager of marketing, where he leads the premium creams, crackers, Marie and milk biscuits portfolio. He has progressively risen through the ranks at Britannia, having served as senior category head and category head.
Prior to joining Britannia, Gupta spent nearly 11 years at Colgate-Palmolive in various marketing roles. As marketing manager in Mumbai, he handled the company's toothpaste portfolio and was instrumental in launching new products including an over-the-counter toothpain relief gel. His earlier roles included positions in modern trade and sales across different regions.
The appointment comes as Britannia looks to strengthen its marketing leadership in the Indian foods sector.