MUMBAI : This Valentine’s weekend, Bumble and Puma are redefining dating with the singles run in Mumbai on 15 February. Swapping candlelit dinners for running shoes, the event offers singles a chance to meet, connect, and find chemistry through a shared love of fitness.

The reason the duo is taking this tack is because fitness has increasingly started shaping dating trends. And a Bumble survey highlights how singles are embracing active connections:

Fitness as the new flirty date: Nearly half (49 per cent) of singles actively seek fitness or wellness- based dates, preferring a jog, yoga session, or hike over conventional outings.

Sports as the ultimate first date: A staggering 95 per cent of singles find sports-driven first dates appealing, with 72 per cent strongly favouring activities like a 3 km run, padel, or tennis.

No sports, no love?: For 44 per cent of singles, a lack of interest in sports could be a dealbreaker in romance.

Gen Z’s fitness-focused romance: More than half (52 per cent) of Gen Z singles prioritise fitness and wellness activities in their dating lives.