NEW DELHI: Dabur India Ltd has entered the mouthwash category with the launch of Dabur Red Pulling Oil, an Ayurvedic mouthwash, creating a whole new segment in the oral care market. The launch of this ayurvedic detox for teeth and gums marks another first for Dabur and for the ayurvedic products industry in India.

Dabur India Ltd marketing head-oral care Harkawal Singh said, “Dabur Red Pulling Oil is an Ayurvedic mouthwash which contains natural oils and herbs with no alcohol. The product is based on a process defined in Ayurvedic scriptures and introduces to the world the Kavala-Gandusha Therapy, an oil-based oral detox regimen. Besides its oral care benefits, the therapy is also known to provide relief from health problems with improved health of sinuses, improved hormonal balance and detoxification. Dabur Red Pulling Oil helps strengthen teeth and gums, and kills 99.9 per cent germs, thus providing complete oral care.”

The product contains coconut oil, which prevents gingivitis and plaque; sesame oil, which strengthens teeth and gums; tulsi to prevent bad breath; clove, which helps in reducing toothache; cinnamon oil that gives relief to a sore throat; and thyme mint for preventing tooth decay.

“Backed by our 136-year heritage and knowledge of Ayurveda, Dabur has launched this breakthrough innovation for improvement of people’s overall oral health. Developed after extensive research, it is a known daily therapy for both oral and overall wellness of teeth and gums. Dabur Red Pulling Oil is made with pure and natural ingredients and is a complete solution for all dental problems,” Singh added.

Priced at Rs 275 for a 195 ml pack, Dabur Red Pulling Oil is initially available across all leading e-commerce platforms and will soon be rolled out through regular retail channels too.