MUMBAI: Eurogrip Tyres, a two- to three-wheeler and off-highway tyre brand, has brought on board a cricketer who does not seem to tire, even though he apparently has retired.  It has signed up former India cricket captain and CSK's old hand M S Dhoni as its brand ambassador.  

Known for his dependability, performance and passion for riding, M S Dhoni’s values resonate with Eurogrip Tyres’ vision of empowering riders with control and confidence on every journey. MSD will be endorsing the brand Eurogrip and the entire range of products in the portfolio.

M S Dhoni said: “Tyres is a category that is very close to my heart. My love for motorcycles and riding began long before my cricketing journey, and over the years, I have had the chance to ride a variety of bikes – from timeless classics to top-of-the-line super bikes. Choosing the right tyres is essential for a safe and enjoyable ride and Eurogrip Tyres’ expertise in this domain stands out. ”

“M S Dhoni is a personality who truly embodies Eurogrip Tyres’ core values of reliability and performance,” said TVS Srichakra Ltd EVP marketing & sales P Madhavan.  “MSD perfectly complements our commitment to delivering innovative tyre solutions for the new age riders.  This collaboration is a milestone in our brand journey, as we continue to offer world-class products and elevate riding experiences across diverse segments”.   
With over four decades of expertise in tyre design and manufacturing, Eurogrip Tyres offers an extensive range of products to suit varying needs and applications, with the best-in-category warranty and after-sales service. Eurogrip Tyres’ products are designed in Milan, Italy and are globally tested and certified. 

Will Dhoni's endorsement will accelerate sales further?