MUMBAI: Jyothy Labs, the Indian FMCG company, has expanded its product lineup with three new offerings across its fabric care and household insecticide categories, stepping up competition in these fiercely contested market segments.

The company has introduced Ujala  Young & Fresh as the latest addition to its well-established Ujala fabric care range. The new product enters India's competitive fabric care market, estimated at over Rs 20,000 crore, where Jyothy Labs has maintained a strong position despite intense rivalry from heavyweights such as Hindustan Unilever's Surf Excel and Procter & Gamble's Ariel. Ujala has historically dominated the fabric whitener segment while expanding into detergents in recent years.

In the household insecticide category, Jyothy Labs has launched two specialized variants of its Maxo Knockout Spray – one formulated specifically for mosquitoes and flies, and another targeting cockroaches. These products enter a market currently dominated by SC Johnson's All Out and Reckitt Benckiser's Mortein, with Godrej's Hit brand also commanding significant market share. The household insecticide market in India has seen steady growth amid increasing health consciousness and vector-borne disease concerns.

The launches come as part of Jyothy Labs' strategy to strengthen its presence in key household categories through product differentiation, as the company seeks to maintain its competitive edge in a sector where multinational corporations continue to increase their marketing investments.

The company, which also owns brands such as Margo, Exo, and Pril, aims to leverage its strong distribution network, particularly in rural areas, to challenge its larger competitors through targeted innovations in these essential household categories.