Mumbai: For over six decades, Paras has embodied purity and trust in the dairy and culinary sectors. Since its inception in 1960, it has gained unwavering customer trust, delivering farm-fresh dairy products that have become household essentials. The “Asli Bharosa Asli Ghee” campaign symbolises a commitment to honesty and purity in a world where values are often sidelined. Beyond enhancing flavors in your favorite dishes, Paras Ghee becomes a versatile addition to your well-being journey, enriching your skin, hair, and overall health with essential nutrients. It supports growth for the young and vitality for the elderly, making every meal a nutritional powerhouse. “Asli Bharosa Asli Ghee”  isn’t just marketing; it’s a heartfelt promise of good health for all ages.

Chef Harpal Singh Sokhi, a renowned figure in fine dining, known for his award-winning restaurant  “KARIGARI – Handcrafted Bistro” and unwavering commitment to culinary innovation, joined hands with  Paras Ghee due to their shared values of authenticity and purity. His deep appreciation for ghee found a  natural fit in Paras, a brand associated with sincerity and trust.

Paras Dairy CMO  VPS Malik enthusiastically expressed, “I am thrilled to see our brand, Paras, chosen and trusted by Chef Harpal Singh Sokhi. It is a testament to the enduring quality and trust Paras represents in the world of dairy. We are genuinely excited about the remarkable journey ahead,  elevating your culinary experiences with Chef Harpal Singh Sokhi’s exceptional culinary expertise."

In conclusion, Paras Ghee’s enduring legacy of purity and trust aligns seamlessly with Chef Harpal Singh  Sokhi’s culinary expertise, forging a potent alliance. The “Asli Bharosa Asli Ghee” campaign embodies shared values, heralding a future of culinary excellence and purity. It’s more than a partnership; it’s a  dedicated commitment to delivering superior taste, nourishment, and wholesomeness for all ages.