Mumbai: P N Gadgil and Sons (PNGS), has announced the exclusive launch of its latest jewellery collection, aptly named the 'New Monsoon Collection.' This exquisite collection boasts three distinctive looks tailored to cater to rural and urban markets.
The traditional gold designs, crafted with intricate detailing, are designed for the rural market. These timeless pieces will be showcased through hoardings and outdoor advertising across rural regions, celebrating the rich cultural heritage and traditional aesthetics that resonate deeply with this audience.
For urban customers, PNGS presents two modern and vibrant collections. The first features colorful stones, bringing contemporary jewelry a fresh and lively vibe. The second, adorned with red stones and offering a chic layered look, promises to add a touch of elegance and sophistication to any ensemble. Both collections will be prominently featured in PNGS’ digital campaigns and outdoor advertisements in urban areas and will be available for purchase in all PNGS stores and online platforms.
Speaking about the new collection, PNGS’ CFO and COO Aditya Modak said, 'We are thrilled to introduce the New Monsoon Collection, which beautifully marries tradition with modernity. With the charismatic Vaidehi Parshurami as the face for this campaign, we are confident that this collection will resonate with a wide audience, offering something unique for everyone.'
Marathi actor and influencer Vaidehi Parshurami is the face of this new collection. Vaidehi, a celebrated Marathi entertainment industry figure, debuted with Mahesh Kothare's movie "Ved Lavi Jeeva" in 2010. With over 736K followers on Instagram, her association with PNGS brings significant traction and visibility to the collection.
PNGS continues to empower customers with cutting-edge CRM solutions and innovative technologies like the Karatmeter, ensuring utmost transparency and trust in every purchase. In 2023, PNGS achieved a commendable turnover of Rs 10,000 crore, driven by its expansive retail operations and robust bullion business. Looking ahead to fiscal year 2025, the brand anticipates a 12 per cent increase in revenue, fuelled by its ongoing expansion and a growing online presence.
