MUMBAI: Pantene, a leading hair care brand, has welcomed the superstar and Bollywood actress Priyanka Chopra as their newest global brand ambassador. Joining an esteemed roster of strong women around the globe such as Selena Gomez, Ellie Goulding, Gisele Bundchen, Priyanka adds another feather to her cap by becoming the first Indian actress to represent the brand globally.

Pantene stands for ‘Strong is Beautiful’ and Priyanka Chopra embodies this by inspiring women across the globe with her inner strength and beauty. She will be the face of Pantene’s new campaign celebrating the Brand’s biggest breakthrough in 30 years.

Commenting on her association with the brand, Priyanka said, “A favorite around the world, I love that Pantene celebrates and advocates that being strong is beautiful". She adds, "Inner Strength is as important for hair as it is for life. Strong hair can handle anything! Pantene with its new and improved formula has given me thicker, stronger hair allowing me to endure any hair damage and experiment with different styles!"

Priyanka’s lustrous hair has received its fair share of worldwide fame, with many proclaiming that her hair deserves ‘an Emmy’ of its own! “Yes, I do get that a lot wherever I go. As we all know, your hair needs regular, proper care. With the new Pantene, one can get just that! It’s more than just a shampoo; it strengthens and nourishes hair right from the root to the tip. All that strength and nourishment wrapped up in your daily wash? What more can your hair ask for!”