New Delhi: Rediffusion SmartMedia has appointed Suraj Nagappa as the senior vice president. He will now take over as the agency’s digital lead in the south. Nagappa will be based out of Bangalore, and will also oversee the Chennai market, the agency said on Monday.

With over two decades of experience in digital media strategy and planning, Nagappa has previously worked with Dentsu International, Dentsu Media, Ogilvy India, Omnicom Group, IPG Media Brands and Mediaturf Worldwide. He was last working with Isobar, a Dentsu agency which he joined in October, 2017. As head of South, he was responsible for generating insights as well as recommendations for different channels (display, SEM, email campaigns) based on data extracted from Google Analytics.

On his new role, Nagappa said, "Rediffusion is readying a completely new team of domain experts in this space and together we hope to move the needle substantially for brands. There are so many opportunities today to more cost-effectively and cost-efficiently target consumers, which can benefit brands through the right use of tools and digital techniques.”

Rediffusion joint president, Navonil Chatterjee said, "Suraj has many years of good digital experience. Being based in the hub of India’s Silicon Valley – Bangalore – he is ideally located to access and service all the new age brands coming out from Bangalore."