Mumbai: Saraf Furniture, is pleased to announce that it has onboarded South African Cricket Coach Jonty Rhodes as a brand ambassador to promote the Company’s product portfolio through in-store visual branding (electronic and print) along with digital media advertisements.

Jonathan Neil "Jonty" Rhodes is a South African professional cricket coach, commentator and former Test and One Day International cricketer. He is regarded as one of the greatest fielders of all time and was the first South African cricketer to take 100 ODI catches. The public figure has recently shot a promotional video with the company which is being actively viewed on social media platforms

As a part of this association, Jonty Rhodes will endorse Saraf Furniture’s brand products augmenting the Company’s reach across the country. Under the branding campaign, the company plans to undergo promotional activities through outdoor marketing, in-store visual branding (electronic and print) along digital media advertisements of its product portfolio. The company looks forward to having a long-standing alliance and strongly believes that the coalition will substantiate the brand philosophy.

Commenting on the engagement, Saraf Furniture founder and CEO Raghunandan Saraf said: “We are delighted to have Jonty Rhodes as the face of our brand. Rhodes shares a strategic synergy with our brand. We believe this partnership will help us to connect better with our customers and communicate our brand's philosophy. This association will also catalyze our geographical expansion and new product designs.”