Mumbai: Seattle Orcas, the flagship Major League Cricket (MLC) franchise representing the Pacific Northwest, have partnered with Sportz Interactive (SI) as its official digital agency. This marks a significant milestone as it represents SI's first collaboration with a MLC team.
Sportz Interactive will play a pivotal role in enhancing Seattle Orcas' digital presence, focusing on fan acquisition, retention, and commercialization. The partnership aims to elevate the overall fan experience while creating meaningful interactions between the team, its supporters, and its sponsors.
In the first year of this exciting collaboration, Sportz Interactive will concentrate on harnessing first-party data, ensuring robust retention strategies on various social media platforms, and contributing to the creation of substantial value within the Seattle Orcas' ecosystem. This approach aligns with SI's commitment to delivering innovative and engaging digital solutions.
"Seattle Orcas are thrilled to welcome Sportz Interactive into our family as our official digital agency,” said Seattle Orcas co-owner Sanjay Parthasarathy. “In this digital age, establishing a strong, unique and different online presence is crucial, and we believe Sportz Interactive's expertise will bring an added perspective to our engagement strategies”.
Sportz Interactive is known for its commitment to storytelling and this ethos will be at the core of its collaboration with Seattle Orcas. The digital agency brings a wealth of experience in crafting compelling narratives that resonate with audiences, contributing to a deeper connection between the team and its supporters.
"We are excited to embark on this journey with Seattle Orcas, our first Major League Cricket team. Through this relationship, we aim to elevate the digital presence of Seattle Orcas, build a loyal fan base and create long term commercial value for the franchise,” said Sportz Interactive CEO Siddharth Raman.
As Seattle Orcas and Sportz Interactive join forces, they look forward to setting new benchmarks in the digital landscape of Major League Cricket. The partnership is poised to bring fresh and innovative digital experiences to fans, fostering a deeper sense of community and engagement.
