MUMBAI: Sewing, stitching and tailoring enthusiasts can rejoice. Nashville (Tennessee)-hqed SVP Worldwide – the company behind the renowned Singer sewing machines - announced on 28 November that it was launching two premium sewing machine brands - Pfaff and Husqvarna Viking - in India.
The Pfaff Passport 3.0 Sewing Machine is specially designed for small spaces, featuring 100 stitches, IDT fabric feeding, and The Original IDT system integrated dual feed for perfect stitching every time. This electronic home machine offers maximum control and customization for demanding sewers and quilters.
Rooted in Swedish engineering since 1872, Viking delivers innovative solutions for sewing enthusiasts at all levels. The home sewing lineup includes: Onyx 15 & 25: mechanical zig zag machines designed for everyday sewing needs. Designer Topaz 50: A sewing and embroidery machine recognized as a Consumers Digest “best buy." Its key features include: An interactive color touch screen for intuitive navigation, design positioning for perfect placement of large embroideries, and Internet-enabled updates for continuous performance enhancements.
The new brands will be available at Singer India’s newly inaugurated flagship experience & retail center in Nehru Place, Delhi. The two level store that looks like a modern day cottage spread over 1,550 sq foot has a product showcase are displaying Singer’s’s top models, including straight stitch, artisan, zig-zag, embroidery, and industrial machines; a sewing studio where workshops and classes can be organized to encourage creativity among hobbyists and aspiring designers; and a history wall demonstrating Singer’s 170 year journey like its role in crafting Nasa’s Apollo mission space suits.
21 existing stores nationwide are slated to undergo a refurbish and be converted into experience centres like the one in Delhi.
Singer India vice-chairman & managing director Rakesh Khanna is pretty excited about the three launches. Says he: “This is an exciting time for Singer India. We are transforming the sewing experience on multiple fronts. The launch of our experience center provides a unique destination for sewing enthusiasts to explore, learn, and connect. It's a place where they can experience firsthand the latest innovations in sewing technology, participate in interactive workshops, and become part of a vibrant community. By introducing Pfaff and Husqvarna Viking—renowned for precision engineering and advanced features—we are bringing world-class expertise to India. These are not just new machines but represent a leap forward in capability and performance, empowering sewists of all levels to achieve professional-grade results. We believe this combination of innovative retail experiences and premium brands will empower a new generation of Indian sewists while driving growth and innovation across the sewing industry.”
