Mumbai: TAM AdEx India has released a quarterly advertising report on the sports channel genre for Jul-Sept’23.

Advertising on television for the sports genre witnessed growth in ad volumes of 53 per cent during Apr-Jun’23 over Jan-Mar’23. Whereas, Jul-Sept’23 observed a de-growth of 10 per cent in ad volumes for the sports genre over Jan-Mar’23. Compared to Jul-Sept’22, ad volumes in the sports genre witnessed growth of five per cent in Jul-Sept’23.

During Jul-Sept’23, services and food & beverages sectors retained their first and second positions with 50 per cent and seven per cent share of ad volumes over Apr-Jun’23. Together, the top 10 sectors covered 88 per cent share of ad volumes on television advertising for the sports genre. Durables was the only new sector that entered the top 10 list during Jul-Sept’23, compared to its 12th position in Apr-Jun23.

Ecom-media/entertainment/social media retained its first position with 39 per cent share of ad volumes in Jul-Sept’23 over Apr-Jun’23. During Jul-Sept’23, four categories entered the top 10 list compared to Apr-Jun’23.

Ecom-pharma/healthcare was the only new category that was present in Jul-Sept’23 compared to Apr-Jun’23. The top 10 categories collectively added 64 per cent share of ad volumes in Jul-Sept’23.

International Cricket Council, GCMMF and Vini Product were the new entrants in the top 10 advertiser list in Jul-Sept’23 over Apr-Jun’23. During Jul-Sept’23, One8 Trion and Flipkart.com were the exclusive advertisers that entered the top 10 list compared to AprJun’23. The top 10 advertisers contributed 62 per cent share of ad volumes in Jul-Sept’23.

JioCinema app retained its first position throughout the first three quarters of year 2023. During Jul-Sept’23, the top 10 brands covered 53 per cent share of ad volumes on television advertising for the sports genre. A total of five brands were new entrants in the top 10 brand list in Jul-Sept’23 over Apr-Jun’23. Also, there were two exclusive brands present in Jul-Sept’23 compared to Apr-Jun’23.

‘Associations/social/cultural organisation’ categories saw the highest increase in ad seconds with eight times growth on television advertising in the sports channel genre. In terms of growth percentage among the top 10 categories, Hair oils witnessed the highest growth of 34 times during Jul-Sept’23 over Apr-Jun’23.

The cricket program dominated the sports channel genre for four consecutive quarters, holding over 50 per cent of the ad volumes, making it the most prominent program genre.