MUMBAI: Crompton Greaves Consumer Electricals Ltd has appointed Tanmay Prusty as chief marketing officer, effective 24 February 2025. The appointment was approved by the board of directors following a recommendation from the nomination and remuneration committee.

Tanmay, who holds a bachelor's degree in electronics engineering from NIT Jamshedpur and an MBA from XLRI Jamshedpur, brings extensive marketing experience from his tenure at leading Indian firms. He previously served as business unit head at Capital Foods, a Tata Consumer Products company, where he managed a Rs 800 crore portfolio comprising brands such as Ching's Secret and Smith and Jones.

His career spans roles at prominent organisations including Tata Consumer Products, Amazon, Reckitt Benckiser, and ITC, where he worked with established brands like Tata Tea, Dettol, and Fiama Di Wills across food, personal care, and consumer electronics segments.

At Capital Foods, Tanmay played a crucial role in the post-acquisition integration with Tata Consumer Products, demonstrating strong capabilities in business operations and stakeholder management.