MUMBAI: Adding another story to its ‘Khudse Naya Rishta’ campaign, Titan Raga this time is questioning the ‘ideal’ of beauty with its latest TV commercial. The ad showcases women from different walks of life wearing their scars with pride and flaunting their ‘imperfections’ with confidence.

Created by Ogilvy, the commercial celebrates the inner beauty of the women and their ability of being comfortable in their own skin. From dark circles to battle scars, to pregnancy marks—the ad aims to show that real beauty lies in these ‘imperfections’.   

The central idea of the ‘Khudse Naya Rishta’ campaign has been empowering the modern women and their distinct identities. The latest TVC is yet another beautiful attempt to fight the many societal norms that define the purview of a ‘perfect’ woman.