MUMBAI: Rings – to add to the romance and engagements - will be in the air  come Valentine’s day 2025. And they are coming courtesy global wedding technology platform The Knot Worldwide’s Indian subsidiary WeddingWire India. Its egging on couples to get engaged this February through its Valentine’s Day campaign, Put A Ring On It, running from 21 January to 9 March 2025.  

Three lucky couples stand a chance to win a pair of Tanishq engagement rings  worth Rs 1.5 lakhs which it has sponsored.  The campaign coincides with February’s engagement season, when around 14 per cent  of Indian couples traditionally get engaged. It aims to resonate with couples beginning their journey towards marriage, making the milestone even more memorable.

WeddingWire India consumer marketing manager Snigdha Johar said:  “Indian weddings are evolving, and today’s couples seek meaningful ways to mark their engagement. Through Put A Ring On It, we’re not just offering prizes – we’re celebrating the beautiful moment when two people decide to share their lives together, while providing them with the resources to plan their perfect wedding.”

Winners can choose their ideal rings from Tanishq’s premium Soulmate collection, featuring pairs crafted from the same natural diamond, symbolising unity. The campaign also acknowledges India’s typical four to six month wedding planning window, offering couples immediate value and long-term support through WeddingWire India’s comprehensive planning services.

Participants can enter the sweepstakes via WeddingWire India’s website or mobile app.