MUMBAI: As a part of its ongoing #MeriLifeMereRules campaign, Whisper has collaborated with Girliyapa to launch ‘Girls Hostel’. The 4-part original weekly show will release on 7 December 2018 and features Ahsaas Channa, Simran Natekar, Srishti Srivastava, and Parul Gulati in pivotal roles.

Commenting on Whisper’s association with the show, P&G India business leader – feminine care Chetna Soni said, “Whisper has always epitomised the qualities of strength, vigor, and empowerment in women through its communication. Through path breaking campaigns such as ‘Touch the Pickle’, ‘Like A Girl’, and ‘Sit Improper’, Whisper has consistently encouraged girls to break free from baseless restrictions imposed upon them. And now, continuing on the same stride with our ongoing #MeriLifeMereRules campaign that aims to inspire young girls to live life by their own rules, we are incredibly excited to continue our partnership with Girliyapa.”

Girliyapa creative head Nidhi Bisht said, “At Girliyapa, it is our endeavor to weave stories about women and bring forth real and relatable experiences. Glad that Whispers campaign to empower and encourage women aligns with ours. ‘Girls Hostel’ is a simple story about the bonds of friendship that help us deal with myriad issues of our lives and it marks our attempt at providing a female perspective to the unforgettable phase of college life.”

The #MeriLifeMereRules campaign is a continuation of Whisper’s efforts towards empowering women to be unstoppable, and shun the many limitations forced upon them by the society at large. Their past campaigns, ‘Touch the Pickle’, ‘Like A Girl’ and ‘Sit Improper’ have won numerous awards, and have been loved by the audience in equal measure