MUMBAI: Digital marketing agency Ignitee Digital has appointed Jaya Bhatia as the director - West.

In her new role, she will formulate strategy for business development in an effort to drive profitable growth for the west region.

She will be responsible for building the corporate identity of Ignitee and acquiring new business.

Ignitee CEO Atul Hegde said, "We are extremely delighted to welcome Jaya Bhatia to the Ignitee family. Jaya brings with her immense expertise in new business development and will facilitate the growth and development of Ignitee Digital. Jaya has the ideal combination of experience, skills and talent to guide Ignitee Digital and drive the company‘s strategic vision and execution."

Bhatia said "I am indeed elated to be part of the core team (at Ignitee) and contribute to some of the best brands in the country. As director - West, I look forward to working with Ignitee‘s talent pool and assist Ignitee Digital in every step to become the greatest digital agency in the country."

Bhatia has over a decade of experience in the marketing and advertising industry in the traditional as well as the digital medium. With new business development being her forte, she will be responsible for steering Ignitee‘s business to the next level and broadening Ignitee‘s incredible client portfolio.

She has previously worked as the VP- new business at Digital Law & Kenneth before which she had worked as an associate director, account planning and services at BC Web Wise.

Early in her career she has worked as an account planner and servicing at Seamless Connections in 2000 and as a project supervisor at Ogilvy & Mather in 1998.