Mumbai: Auto major Škoda Auto India has unveiled an integrated campaign to promote the launch of its latest sedan Škoda Slavia. Crafted and executed by Publicis Worldwide India, the campaign is a part of Škoda Auto’s 2.0 philosophy of ‘Made of What Really Matters.’

Directed by Sharat Kumar and produced by Crazy Few Films, the TVC traces the journey of a young boy as the protagonist, who has been creating his dream car since he was a toddler up till the moment of revelation when he finally spots it. The music is an original soundtrack composed by audio and music production house The Jamroom and sung by Indie music artist  Raghav Meattle.

“We wanted to revive the de-growing sedan segment and bring back love for sedans,” Škoda Auto India head of marketing Tarun Jha said, speaking on the launch of the integrated campaign. “We tapped into a universal human insight that as a child the first car we imagine is a sedan and not any other body type. This love and fascination continue all our lives.”

The campaign will tap all essential mediums for its nationwide launch, including a strong presence across national and regional television, print, outdoor, radio,
digital and social media, said the statement. 

“With all that the Slavia had on offer - be it the space, the style, the power and the presence, it felt so right to say that it was the car that we always had in mind since we were kids. Without quite knowing it was the car we always wanted,” commented Publicis Worldwide India national creative director Vikash Chemjong.