MUMBAI: The Association for Sports Industry Professionals (Asip) has appointed Shuchi Kulshreshtha as head of partnerships and communication. Kulshreshtha joins from Skyesports, where she served as head of business development and strategy.

A Columbia University alumna, Kulshreshtha brings extensive experience in sports management, having previously led business operations at multiple organisations. She had a significant tenure with Rajasthan Royals as project leader for women's cricket and new ventures, and has held positions at Mobile Premier League (MPL) and Big Bang Media Ventures.

Her early career included stints with the Women's Sports Foundation and the US Open, where she worked with IBM Watson on digital initiatives. Kulshreshtha will oversee Asip’s partnership development and communication strategies in her new role.