MUMBAI: Aidem Ventures has bagged the ad sales duties of celebrity reality cricket show Box Cricket League, a joint venture between Balaji Telefilms & Marinating Films.

The show’s second season will air on Colors from 28 February on Saturday-Sunday at 4.30 - 6.30 pm, with a repeat telecast on Rishtey.

 Box Cricket League is an on-ground property with a unique blend of sports, celebrities & entertainment. It is the only reality show that brings the concept of cricket being played in an indoor format.

Close to 200 television actors and actresses have been roped in for BCL, making it a star-studded battle of equals. 

Balaji Telefilms group CEO Samir Nair said, “The networking strength & the rich experience that Aidem has garnered over the years is what sought our attention. We are confident about Aidem’s ability to understand the needs of the brands, living up to the advertisers’ expectation, which is vital for our content. Hence, we are looking forward to a prolific business relationship going ahead.”

Aidem Ventures co-founder and director Vikas Khanchandani added, “Box Cricket League as a concept is exceptional, innovative and untouched in the history of Indian television. We are not looking at it as a challenge but an exciting task of evangelising the market about their beneficial association with a unique content like this. Also, Aidem Ventures has been successful in not just selling space but revolutionising the perception of advertising. I believe Balaji Telefilms’ association with Aidem Ventures will establish an advertising platform of huge success.”