Mumbai: dentsuMB, the integrated creative agency from dentsu India, has bagged the mainline advertising mandate for the newly launched TVS Raider. 

As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider - the newest 125cc motorcycle launch from TVS Motor Company.- in India, said the statement.

“The TVS Raider is targeted at Gen Z. With dentsuMB as our creative agency, we have built signature brands like the TVS NTORQ 125 (sporty scooter) and TVS IQUBE (electric). We look forward to delivering a compelling brand experience for TVS Raider in line with its outstanding product offering,” said TVS Motor Company vice president of marketing – commuters, corporate brand & dealer transformation Aniruddha Haldar.

dentsuMB executive vice president Samrat Chengap said the team is "absolutely delighted" with this latest win and it is looking forward to creating "some great work".

“Our team is in sync with the brand’s vision for Gen Z and understands their pulse very well. We look forward to delivering our best that will in turn help the brand achieve its fresh but much-deserved milestones," added dentsuMB Group CEO Sidharth Rao.

For the record, dentsuMB is part of the newly formed dentsuMB Group that also includes the agencies Dentsu Webchutney, Taproot Dentsu, Dentsu One and Dentsu Impact.