MUMBAI: Vistara, the full-service carrier and a joint venture of Tata Sons and Singapore Airlines (SIA), has awarded its creative duties to FCB India, following a multi-agency pitch.

Speaking on the occasion, Vistara chief strategy and commercial officer Sanjiv Kapoor said, “We were impressed with FCB's strategic insights and articulation of recommended path forward for our advertising. We are delighted to have them as our creative partner, and we look forward to working with their passionate team to continue delivering insightful and impactful integrated campaigns.”

Commenting on the win, FCB India group chairman and CEO Rohit Ohri said, “We are proud to partner Vistara as it continues to set new benchmarks of excellence in the Indian skies. With the experience of flying becoming increasingly commoditised, Vistara, with its unrelenting focus on creating a ‘new feeling’, is truly breaking new ground. We’re excited with this opportunity of taking brand Vistara to a new creative high.”

Vistara launched in 2015 and today serves 22 destinations with over 730 flights a week, operated by a fleet of 20 Airbus A320 aircraft.