Mumbai: Glad U Came has won the PR mandate for Tarbull, following a multi-agency pitch. The Mumbai-based PR agency will work on the integrated communication strategies for the lifestyle electronics brand to increase its brand awareness and reach.

With an objective to facilitate its customers with 'more' in terms of audio quality, playback time, and seamless music, Tarbull provides a wide and classic range of audio products that are made to give great audio and music experience to its customers.

The agency’s scope of work includes building a strategic framework by establishing the brand's core values that define it globally. 

Commenting on the appointment, Tarbull founder Dinkar Pathak said, "We aim to make Tarbull the most sought out brand in the audio technology space. Our brand ethos of 'Made of More' exists because we believe that the consumers deserve more. We aim to disrupt the market by launching ‘First to the World’ & ‘Industry leading’ products across categories. Glad U Came is a young vibrant team, driven by passion, out-of-the-box thinking, and strong relationships. We are excited to partner with them on our journey.”

Speaking on the partnership, Glad U Came founder Maddie Amrutkar said, “We are thrilled to be collaborating with Tarbull as their lineup of innovative products surely promises to disrupt existing value propositions in the audio space. We hope to achieve path-breaking results by implementing our integrated communication program that includes strategic media and influencer engagements and building an influential community for the brand.”